Derrick Evans, aka Mr Motivator, and broadcaster Anneka Rice have partnered with Tesco to celebrate the supermarket's 100th anniversary, co-starring in its new campaign alongside the iconic clay figures Morph and Chas.

The Even More Prices That Will Take You Back campaign promotes reduced prices on products from brands including Nestlé and McCain, and Tesco's Chief Customer Officer, Alessandra Bellini, commented 'We wanted to help our customers by bringing it back and making it bigger and better to mark the start of the summer season'.